Microeconomics focuses on the behavior of individual economic units such as households, firms, and markets. In this course, you will learn how microeconomic principles apply to real-world business decisions. You will learn about the economic concepts, models and theories that will facilitate comprehension of supply and demand dynamics, pricing strategies, cost analysis, market structures, consumer choices, production theory, and optimal resource allocation. Understanding microeconomics is essential for comprehending the underlying principles guiding informed decisions related to production, pricing, and revenue management. The course will examine the broader economic environment to refine your ability to analyze economics factors that impact producers’ choices and investment decisions. Each week will provide valuable insights and real-world examples that illustrate the relevance of microeconomics in your daily personal and professional lives.