This introductory entrepreneurship course provides frameworks on the dynamics of starting/owning a business and methodologies for evaluating business opportunities, understanding customer needs, developing business models, creating financial projections, and pitching new venture ideas. Students will learn to recognize and assess startup opportunities, analyze industry dynamics and competitive landscapes, detail venture operational components, and craft persuasive presentations to launch successful products and companies. The course will focus on the feasibility and planning of a new business venture.