UoPeople Online Syllabus Repository (OSR)

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Business Administration

BUS 3303 Entrepreneurship 1

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BUS 3303: Entrepreneurship 1


Prerequisites: BUS 2201 Principles of Marketing

Course Description: This course provides an introduction to entrepreneurship and the dynamics of starting/owning a business. This course is designed to assist students with the knowledge and skills entrepreneurs need to start and/or manage a small business. It will help you understand the steps involved in the process of the creation/development of business ideas and turning those ideas into a successful business model. The course will focus on the feasibility, planning, and implementation of a new business venture.

Required Textbook and Materials: UoPeople courses use open educational resources (OER) and other materials specifically donated to the University with free permissions for educational use. Therefore, students are not required to purchase any textbooks or sign up for any websites that have a cost associated with them. The main required textbooks for this course are listed below, and can be readily accessed using the provided links. There may be additional required/recommended readings, supplemental materials, or other resources and websites necessary for lessons; these will be provided for you in the course's General Information and Forums area, and throughout the term via the weekly course Unit areas and the Learning Guides.

  • This course does not contain a main textbook; resources to all required reading will be provided in the course Learning Guide for each week.

Software Requirements/Installation: No special requirements.

Learning Objectives and Outcomes:

By the end of this course students will be able to:

  1. Explain the important role that entrepreneurship has in the present and future global economy.
  2. Describe different types of entrepreneurial ventures that are possible in today's market, what it takes to become an entrepreneur, and how to evaluate the potential for success.
  3. Develop a mission statement and business plan outline.
  4. Explain how to develop marketing strategies and  financing options for entrepreneurial ventures.

Course Schedule and Topics: This course will cover the following topics in eight learning sessions, with one Unit per week. The Final Exam will take place during Week/Unit 9 (UoPeople time).

Week 1: Unit 1 - Introduction to Entrepreneurship

Week 2: Unit 2 - Entrepreneurial Opportunity

Week 3: Unit 3
- Are you an Entrepreneur?

Week 4: Unit 4
- Doing Business in the Global Village

Week 5: Unit 5
- Market Research for Entrepreneurs

Week 6: Unit 6 -
Teams in Entrepreneurship

Week 7: Unit 7 -
Developing Business Plans

Week 8: Unit 8 -
Financing Entrepreneurial Ventures

Week 9: Unit 9 -
Final Reflections and Final Exam

Learning Guide: The following is an outline of how this course will be conducted, with suggested best practices for students.

Unit 1: Introduction to Entrepreneurship

  • Read the Learning Guide and Reading Assignments
  • Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
  • Make entries to the Learning Journal
  • Take the Self-Quiz

Reading Assignment

Thoroughly read the Syllabus for this course available in the General Information Section on the course home page.

Next, read pages 12 – 25 of the following report from the World Economic Forum:  

In this important new global vision of entrepreneurship, you will learn why it is so important to focus on entrepreneurship and innovation in education.  It is believed that entrepreneurial behavior can be learned, and that it is essential for future economic growth.

Entrepreneurship goes beyond starting up a business, to innovating new programs within large corporations, starting up non profit or social entrepreneurial ventures, or opening a franchise of another existing business, for example.  It is about solving global issues by providing new services or products to help those who are disenfranchised or living in poverty, it is about promoting growth and prosperity by creating new jobs and new markets, and it often includes seeking out innovations through technology.

Next, read the article that summarizes the basis of a new book, “Billions of Entrepreneurs in India and China”: http://hbswk.hbs.edu/item/5766.html

Unit 2: Entrepreneurial Opportunity

  • Read the Learning Guide and Reading Assignments
  • Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
  • Complete the Written Assignment

Reading Assignment

Read about entrepreneurship as an opportunity and how to begin to formulate an entrepreneurial idea:


Read each of the areas under the following headings at this site:


  • Entrepreneurship Is
  • Defining the Opportunity
  • Social Entrepreneurship
  • Why Be a Social Entrepreneur
  • The Idea Factory
  • Evaluate Your Idea
  • Your Intellectual Property
  • Profile: A Sense of Success
  • Profile: Ideas on Wheels

Next, read the following article from Harvard Business School on evaluating entrepreneurial ventures: http://hbswk.hbs.edu/item/4780.html

Finally, spend some time at the following website reading about and reviewing different entrepreneurial ideas that you could potentially consider: https://www.entrepreneur.com/businessideas

Unit 3: Are you an Entrepreneur?

  • Peer assess Unit 2 Written Assignment
  • Read the Learning Guide and Reading Assignments
  • Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
  • Complete and submit the Written Assignment
  • Take the Self-Quiz

Reading Assignment

Read the following article that describes the types of skills and abilities that are best suited to becoming an entrepreneur: http://www.mindtools.com/pages/article/newCDV_76.htm

Next, read the following article to consider which type of entrepreneur you might be: http://www.entrepreneurmag.co.za/advice/growing-a-business/performance-and-growth/which-type-of-entrepreneur-are-you/

Next, visit the following sites and read the information provided to learn about some important issues and lessons to consider in becoming an entrepreneur:

Decisions and Downfalls: Entrepreneurship is an attractive career choice, but decision making is a must Jeanne Holden (2008): http://www.saylor.org/site/wp-content/uploads/2012/12/BUS305-1.2.1_Decisions-and-Downfalls.pdf

Entrepreneurial Success: An Exploratory Study among Entrepreneurs. Zafir Mohd Makhbul, Fazilah Mohamad HasunClick the PDF link at http://www.ccsenet.org/journal/index.php/ijbm/article/view/7046

Unit 4: Doing Business in the Global Village

  • Peer assess Unit 3 Written Assignment
  • Read the Learning Guide and Reading Assignments
  • Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
  • Complete the Written Assignment
  • Take the Graded Quiz

Reading Assignment

First, read the following article that discusses issues and strategies for doing business in other countries than one's own: http://www.entrepreneurship.org/en/resource-center/doing-business-in-the-global-village-legal-and-strategic-aspects.aspx

Next, read the following document regarding how to create an environment more conducive to entrepreneurship and innovation in developing countries: http://unctad.org/en/Docs/ciid13_en.pdf

Then, read about some successful women entrepreneurs in Africa: http://www.businessinsider.com/africas-top-5-women-entrepreneurs-2012-6 

Finally, read some specific examples of social entrepreneur ventures: 


Unit 5: Market Research for Entrepreneurs

  • Peer assess Unit 4 Written Assignment
  • Read the Learning Guide and Reading Assignments
  • Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
  • Make entries to the Learning Journal

Reading Assignment

You will read the following section of the Wikibook on Entrepreneurship: http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur

On this site, you will read all of the following sections:

  • Identifying Your Customers
  • Evaluating the Market
  • Reaching the Customer
  • Start Spreading the News
  • Show Me the Numbers
  • The Competition
  • Profile: Cleaning Up
  • Profile: Marketing to the Poor

Next, read pages 1 – 3 at the following link on “The Ingredients of a Marketing Plan”: http://www.entrepreneur.com/article/43026-1

Then read “The Basics of Branding” at: http://www.entrepreneur.com/article/77408

And next read “Smart, Easy Ways to Find Customers”: http://www.entrepreneur.com/sales/findingprospects/article159542.html

Unit 6: Teams in Entrepreneurship

  • Read the Learning Guide and Reading Assignments
  • Complete the Written Assignment
  • Participate in the Discussion Assignment(post, comment, and rate in the Disscussion Forum)
  • Take the Self-Quiz

Reading Assignment

You will read the chapter on Team Building from the Wikibook on Entrepreneurship. Go to the following site:  http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur

Next, click on each of the headings to read about the importance of developing and building a team, and how to put that team into place:

  • Teams Make It Happen
  • The Layers of a Team
  • Building a Healthy Team
  • Networking
  • Incubators
  • Profile: Choosing Team Players
  • Profile: The Right Team

Next, read the following chapter on “Entrepreneurship, Team Building, and Conflict Resolution”: http://highered.mcgraw-hill.com/sites/dl/free/0077098587/58746/ch08.pdf

Finally, visit the following site to learn the importance of mentoring for entrepreneurs:

Cull , J. (2006) 'Mentoring Young Entrepreneurs: What Leads to Success? ', International Journal of Evidence Based Coaching and Mentoring, 4 (2), pp. 8-18. Available at: https://radar.brookes.ac.uk/radar/items/31e8c42e-3db8-4634-9a94-5cec735397c7/1/ 

Unit 7: Developing Business Plans

  • Peer assess Unit 6 Written Assignment
  • Read the Learning Guide and Reading Assignments
  • Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
  • Make entries to the Learning Journal
  • Take the Graded Quiz

Reading Assignment

You shall read the following information about business plan development at this website: http://en.wikibooks.org/wiki/Getting_Started_as_an_Entrepreneur

Once there, you should click on the following headings (located under the "Plan" subsection) and read each of them thoroughly:

Next, read the following information on how to develop a mission statement:http://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/vision-mission-statements/main

If you are truly serious about starting your own business and developing a business plan on your own, there is a free online book that outlines this process in much greater depth:  http://www.e-booksdirectory.com/details.php?ebook=10607

Unit 8: Financing Entrepreneurial Ventures

  • Participate in the Discussion Assignment (post, comment, and rate in the Discussion Forum)
  • Make entries to the Learning Journal
  • Take the Self-Quiz
  • Read the Unit 9 Learning Guide carefully for instructions on the Final Exam
  • Take the Review Quiz

Reading Assignment

Please read the following articles that explain the different options for financing a start-up business:

Starting a Business: Financing Your Business:  https://www.investopedia.com/university/small-business/financing-your-business.asp 

Debt vs. Equity Financing: Which Is Best For Your Business?: https://www.nfib.com/content/resources/money/ital-50036/ 

When your Business Needs Money: Angel Investors: https://www.investopedia.com/articles/fundamental-analysis/08/angel-investors.asp 

How to Fund your Small Business with Venture Capital: https://www.nfib.com/content/resources/money/how-to-fund-your-small-business-with-venture-capital-49724/ 

Next, visit the following sites to learn more about specific funding opportunities that may be available to you if you decided to start your own business enterprise:

Business enterprise funding including banks, government funding and grants, private equity, and special women’s funds (click on each specific subheading and read about each one: http://www.entrepreneurmag.co.za/category/directory/funding-directory/

Social venture capital firms: http://causecapitalism.com/15-social-venture-capital-firms-that-you-should-know-about/

Microfinancing: http://www.kiva.org/about/microfinance

Unit 9: Course Review and Final Exam

  • Read the Learning Guide and take the Review Quiz, if you haven't already done so
  • Prepare for, take, and submit the Final Exam
  • The Final Exam will take place during the Thursday and Sunday of Week/Unit 9 (UoPeople time); exact dates, times, and other details will be provided accordingly by your instructor

Course Requirements:

Written Assignments & Assessment Forms
Some units in this course require that you complete a Written Assignment. You are required to submit your assignments by the indicated deadlines and, in addition, to peer assess three (3) of your classmates’ assignments according to the instructions found in the Assessment Form, which is provided to you during the following week. During this peer assessment period, you are expected to provide details in the feedback section of the Assessment Form, indicating why you awarded the grade that you did to your peer. Failure to submit Written Assignments and/or Assessment Forms may result in failure of the course.

Discussion Assignments & Response Posts/Ratings
Some units in this course require that you complete a Discussion Assignment. You are required to develop and post a substantive response to the Discussion Assignment in the Discussion Forum. A substantive response is one that fully answers the question that has been posed by the instructor. In addition, you must extend the discussion by responding to at least three (3) of your peers’ postings in the Discussion Forum and by rating their posts. Instructions for proper posting and rating are provided inside the Discussion Forum for each week. Discussion Forums are only active for each current and relevant learning week, so it is not possible to contribute to the forum once the learning week has come to an end. Failure to participate in the Discussion Assignment by posting in the Discussion Forum and responding to peers as required may result in failure of the course.

Learning Journal
Your instructor may choose to assign specific topics and/or relevant questions as a weekly Learning Journal entry for you to complete, but you are still encouraged to also use it to document your activities, record questions/problems you may have encountered, reflect on the learning process, and draft answers for other course assignments. The Learning Journal must be updated on a weekly basis, because its entries will be assessed by your instructor directly as a part of your final grade. The Learning Journal will only be seen by your instructor.

This course will contain three types of quizzes – the Self-Quiz, the Graded Quiz, and the Review Quiz. These quizzes may contain multiple choice, true/false, or short answer questions. The results of the Self-Quiz will not count towards your final grade. However, it is highly recommended that you complete the Self-Quiz to ensure that you have adequately understood the course materials. Along with the Reading Assignments, the results of the Self-Quiz should be used as part of an iterative learning process, to thoroughly cover and test your understanding of course material. You should use the results of your Self-Quiz as a guide to go back and review relevant sections of the Reading Assignments. Likewise, the Review Quiz will not count towards your final grade, but should also be used to assist you in a comprehensive review and full understanding of all course material, in preparation for your Final Exam. Lastly, the results of the Graded Quiz will count towards your final grade. Specific instructions on the format and content of the Graded Quiz will be provided by your instructor.

Final Exam

The Final Exam will take place during the Thursday and Sunday of Week/Unit 9, following the completion of eight units of work. The format of the Final Exam is similar to that of the quizzes, and may contain a combination of different question types. You will have one attempt to take the exam, and it will be graded electronically. Specific instructions on how to prepare for and take the Final Exam will be provided during Week 8 (located inside the Unit 9 Learning Guide). Final Exams must be taken without the use of course learning materials (both those inside and outside the course). If particular materials are allowed for use during the exam, these will be noted in the exam’s instructions.

The Final Exam for this course must be done under the supervision of a proctor. Since you already secured your proctor before registering for this course, this is a reminder that you should coordinate with him/her before you take the exam. Please note, you will not be permitted to change proctors during the course. As a reminder, students are required to successfully complete proctored exams spaced throughout their program of study at UoPeople, in order to verify the student’s identity in confirming a degree and diploma upon graduation.

Course Forum
The Course Forum is the place to raise issues and questions relating to the course. It is regularly monitored by the instructors, and is a good place to meet fellow students taking the same course. While it is not required to participate in the Course Forum, it is highly recommended.

Course Policies:

Grading Components and Weights
Each graded component of the course will contribute some percentage to the final grading scale, as indicated here:

Learning Journals 10%
Discussion Assignments 10%
Written Assignments 20%
Two Graded Quizzes 30%(15% each)
Final Exam 30%
TOTAL 100%

Grading Scale
This course will follow the standard 100-point grading scale defined by the University of the People, as indicated here:

Letter Grade
Grade Scale Grade Points
A+ 98-100 4.00
A 93-97 4.00
A- 90-92 3.67
B+ 88-89 3.33
B 83-87 3.00
B- 80-82 2.67
C+ 78-79 2.33
C 73-77 2.00
C- 70-72 1.67
D+ 68-69 1.33
D 63-67 1.00
D- 60-62 0.67
F Under 60 0.00

Grade Appeal
If you believe that the final grade you received for a course is erroneous, unjust, or unfair, please contact your course instructor. This must be done within seven days of the posted final grade. For more information on this topic, please review the Grade Appeal Procedure in the University Catalog.

Non-participation is characterized by lack of any assignment submissions, inadequate contributions to the Discussion Forums, and/or lack of peer feedback to Discussion/Written Assignments. Also, please note the following important points about course participation:

  • Assignments must be submitted on or before the specified deadline. A course timeline is provided in the course schedule, and the instructor will specify deadlines for each assignment.
  • Any student showing non-participation for two weeks (consecutive or non-consecutive) is likely to automatically fail the course.
  • Occasionally there may be a legitimate reason for submitting an assignment late. Most of the time, late assignments will not be accepted and there will be no make-up assignments.
  • All students are obligated to inform their instructor in advance of any known absences which may result in their non-participation.

Academic Honesty and Integrity
When you submit any work that requires research and writing, it is essential to cite and reference all source material. Failure to properly acknowledge your sources is known as “plagiarism” – which is effectively passing off an individual’s words or ideas as your own. University of the People adheres to a strict policy of academic honesty and integrity. Failure to comply with these guidelines may result in sanctions by the University, including dismissal from the University or course failure. For more information on this topic, please review the Academic Integrity Policy in the University Catalog.

Unless otherwise stated, any materials cited in this course should be referenced using the style guidelines established by the American Psychological Association (APA). The APA format is widely used in colleges and universities across the world and is one of several style and citation formats required for publication in professional and academic journals. Purdue University’s Online Writing LAB (OWL) is a free website that provides excellent information and resources for understanding and using the APA format and style. The OWL website can be accessed here: https://owl.purdue.edu/owl/purdue_owl.html

Code of Conduct
University of the People expects that students conduct themselves in a respectful, collaborative, and honest manner at all times. Harassment, threatening behavior, or deliberate embarrassment of others will not be permitted. Any conduct that interferes with the quality of the educational experience is not allowed and may result in disciplinary action, such as course failure, probation, suspension, or dismissal. For more information on this topic, please review the Code of Conduct Policy in the University Catalog.